PinnedFrom Zero to Packed: How Custom Audiences and Lookalikes Transformed My Client’s BusinessAs a digital marketer with over 7 years of experience, I’ve seen countless tactics come and go. But there’s one strategy that stands out…Feb 28, 2024Feb 28, 2024
PinnedHow Brand Power Can Make or Break Marketing ProfitabilityA Deep Dive into How Atari’s Nostalgia Boosts Sales — Or Loses MoneyNov 8, 2024Nov 8, 2024
15 Things Every Marketer Needs to Stop Doing in 2025As marketing continues to evolve, some strategies and mindsets have overstayed their welcome. These outdated habits can hold your brand…Jan 8Jan 8
The Truth About Social Media Ads: Why Most Brands Fail (And How to Win)Photo by Mika Baumeister on UnsplashJan 4Jan 4
Can you tell this was taken with an $8 lens?Every month, I do a photoshoot for an upscale bar — a recurring client that expects polished, professional images every time.Jan 4Jan 4
Why Cheap Design Could Be Costing You Big in MarketingGreat Design: The Key to Marketing SuccessJan 3Jan 3
Why BlueSky and Other Platforms Are Abandoning HashtagsWhy BlueSky and Other Platforms Are Abandoning HashtagsDec 24, 2024Dec 24, 2024
Boost Your Facebook Ad ROAS with This Engagement HackAre you navigating the vast ocean of digital marketing, searching for a beacon to guide your way? I’ve been there — obsessed with cracking…Apr 10, 2024Apr 10, 2024
Redefining Success: My 20-Year Journey Beyond the Quick-Fix Culture.I decided to write this because I’ve always been fascinated by how great artists think and achieve their goals, something I aspire to…Apr 2, 20241Apr 2, 20241
Got a Million Followers? Why It Might Not Matter.Vanity metrics on social media — those tempting follower counts and stacks of likes — can be a dangerous trap. Sure, they look impressive…Mar 26, 2024Mar 26, 2024
