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15 Things Every Marketer Needs to Stop Doing in 2025

Adrian Pedrin Valencia
3 min readJan 8, 2025
Photo by BoliviaInteligente on Unsplash

As marketing continues to evolve, some strategies and mindsets have overstayed their welcome. These outdated habits can hold your brand back, waste money, or even alienate your audience. Here’s a no-nonsense guide to the 15 things every marketer needs to stop doing in 2025 to stay ahead of the curve.

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1. Overusing Buzzwords

Your audience can see through terms like “game-changing,” “disruptive,” and “synergy.” Speak clearly, directly, and authentically. Buzzwords don’t build trust — results do.

2. Ignoring Branding for Quick Wins

Focusing solely on conversion campaigns might bring short-term gains, but neglecting brand-building will cripple your long-term growth. Branding establishes trust and keeps you top-of-mind when customers are ready to buy.

3. Chasing Every New Trend

Not every platform or trend fits your brand. Instead of jumping on every new bandwagon, evaluate whether it aligns with your audience and goals. Consistency beats chaos.

4. Using Hashtags Aimlessly

Hashtags are nearly obsolete in most contexts. Platforms like YouTube and even…

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Adrian Pedrin Valencia
Adrian Pedrin Valencia

Written by Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.

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