Boost Your Facebook Ad ROAS with This Engagement Hack

Adrian Pedrin Valencia
3 min readApr 10, 2024
Photo by Alexander Shatov on Unsplash

Are you navigating the vast ocean of digital marketing, searching for a beacon to guide your way? I’ve been there — obsessed with cracking the code of online success, not just for me but for my clients. “Your win is my win,” I often say. Over the last seven years, I’ve invested thousands into uncovering the most effective strategies and tools for making an impact online.

Now, before you think this is another “get rich quick” spiel, let me stop you. Yes, I’m offering insight, but with a twist — you get the core of it for free. Wondering why? Because I believe in showing value before asking for trust.

The Strategy Unveiled

Let me share a game-changer for Facebook ads, especially for those just starting out. Picture this: you’ve crafted a captivating video, and now, through Facebook Ads Manager, you’re about to unlock its full potential.

  1. Navigate to the audience creation page in Facebook Ads.
  2. Select “Create Custom Audience.”
  3. Choose “Video” as your source and target viewers who watched 50% or 75% of your video.
  4. From this goldmine of engaged viewers, create a Lookalike Audience to expand your reach to similar prospects.



Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.