Debunking the Myth of High-Frequency Posting on Social Media.

Adrian Pedrin Valencia
2 min readJan 11, 2024
Image Created with Chat GPT

Introduction: Challenging the Status Quo

I’ve always been the type of person who sees the silver lining in every failure, treating each experience as a learning opportunity. This perspective led me to question a prevalent social media myth: Does posting content three times a day genuinely lead to fame or substantial account growth?

The Hypothesis: Content Quantity vs. Platform Needs

It’s well-known that social media platforms thrive on user-generated content. This content acts as a framework for advertisements, which are the primary revenue source for these platforms. So, where did the advice to post thrice daily originate? My suspicion points towards the platforms themselves, which benefit from a continuous stream of free, ad-hosting content.

The Experiment: Testing the Theory

To test this, I turned to a series I directed two years ago. With seven episodes, each 30 minutes long, I used Opus to edit these into one-minute clips, complete with subtitles.

In the first week, following Facebook’s suggestion, I uploaded three clips daily at different times. The result was a modest increase in followers and reach. Despite increasing the…



Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.