Debunking the Myth of High-Frequency Posting on Social Media.

Adrian Pedrin Valencia
2 min readJan 11, 2024
Image Created with Chat GPT

Introduction: Challenging the Status Quo

I’ve always been the type of person who sees the silver lining in every failure, treating each experience as a learning opportunity. This perspective led me to question a prevalent social media myth: Does posting content three times a day genuinely lead to fame or substantial account growth?

The Hypothesis: Content Quantity vs. Platform Needs

It’s well-known that social media platforms thrive on user-generated content. This content acts as a framework for advertisements, which are the primary revenue source for these platforms. So, where did the advice to post thrice daily originate? My suspicion points towards the platforms themselves, which benefit from a continuous stream of free, ad-hosting content.

The Experiment: Testing the Theory

To test this, I turned to a series I directed two years ago. With seven episodes, each 30 minutes long, I used Opus to edit these into one-minute clips, complete with subtitles.

In the first week, following Facebook’s suggestion, I uploaded three clips daily at different times. The result was a modest increase in followers and reach. Despite increasing the frequency to Facebook’s revised suggestion of 4–6, then 6–8 clips weekly, the growth was not significantly higher.

The Results: Quality Over Quantity

Over a month, I uploaded 48 clips, resulting in around 40 new followers. Two videos reached 3,000 and 5,000 views, respectively. However, a striking contrast was observed with my personal account, where a single post garnered over 400 likes and 300 new followers over six weeks, without any additional content.

Conclusion: Rethinking Content Strategy

This experiment led to a clear conclusion: Consistently posting large volumes of content does not necessarily yield better results. In my experience, less frequent but more engaging and high-quality content was far more effective than daily postings of average material.

Personal Insights and Variability in Experiences

It’s important to note that this was my experience across a few different accounts, and results can certainly vary for others. This approach aligns with my personal marketing philosophy: prioritizing quality over quantity. This strategy has consistently worked for me and reflects my belief in creating impactful, meaningful content.

Are you navigating the complex world of social media marketing? Have you found success with frequent posting, or do you agree that quality trumps quantity? I invite you to share your experiences and insights. Let’s discuss and learn from each other’s journeys in this ever-evolving digital landscape. Connect with me, comment below, or share this article to keep the conversation going!

--

--

Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.