#1 Mistake to avoid when starting with Facebook Ads!

How Do You Start With Facebook Ads using the Engagement Objective?

Adrian Pedrin Valencia
4 min readJan 2, 2022


Photo by Will Francis on Unsplash

Getting Started

So you decided to jump into the world of digital marketing and concentrate on Facebook ads. Facebook ads can be a fantastic tool if you take the time to learn how to use them and learn a few of the strategies that help you succeed on Facebook.

I won’t go into detail on creating the ad using the ads manager; that is a whole other article on its own, and you can find tons of articles on that already.

Most people would start with the conversion objective, but that only makes you spend thousands of dollars and is one of the most common mistakes someone would do starting out with facebook ads. This article explains why it’s the best way to start using the engagement objective and the strategy I use to maximize my budget and get the best results as quickly as possible.

Why the Engagement Objective as a first step.

#1 it’s the cheapest way to gather information on your audience.

#2 Cheapest way to see what works and what doesn’t work.

#3 Creates Social Proof on your ad.

But why should I start with the engagement objective if I want to sell a product? Why not start with the conversion objective? Facebook recommends that you don’t use the conversion objective unless you already have at least 50 conversions occurring within a week in your online store. Besides, the first step in the buyer’s journey is awareness. The second one is an interaction or, in this case, engagement.

Also, with engagement, you can evaluate how good or bad an ad you created depending on the people who engage with it or not, and it’s the cheapest way to do it.

One of the most important things in online digital marketing is getting to know your audience. What info can you get to know about your audience?

You can get the location (what part of the world or country they are in).

You can get the age range (ages that engage more with your ad).



Adrian Pedrin Valencia

Film Director | Obsessed with Light | Video Gamer | Creator | Marketing Enthusiast |