The Common Facebook Ad Mistake That’s Costing You Money (And How to Fix It)

Where Do You Start With Facebook Ads?

Photo by Will Francis on Unsplash

Embarking on the digital marketing journey? Focusing on Facebook ads is a wise choice. These ads can be incredibly effective, provided you invest time in understanding their mechanics and strategies for success.

While this guide won’t delve into the specifics of using Facebook’s Ads Manager (a topic richly covered elsewhere), it will illuminate a common pitfall for beginners: choosing the wrong objective.

Why Start with the Engagement Objective?

Contrary to the instinct to begin with a conversion objective, which can be costly, starting with engagement offers three significant benefits:

1. Cost-Effective Audience Insights: It’s the most budget-friendly way to gather data on your target audience.
2. Optimal for Testing Ad Effectiveness: You’ll efficiently discern what resonates with your audience.
3. Boosting Social Proof: Ads with higher engagement levels (likes, comments) naturally perform better.

Understanding the Buyer’s Journey

Wondering why to prioritize engagement over conversion, especially when selling a…