Photo by Austin Distel on Unsplash

From Zero to Packed: How Custom Audiences and Lookalikes Transformed My Client’s Business

Adrian Pedrin Valencia
2 min readFeb 28, 2024


As a digital marketer with over 7 years of experience, I’ve seen countless tactics come and go. But there’s one strategy that stands out for its ability to consistently boost ROI and ROAS: custom audiences and lookalikes, especially when combined into what I call the “Loop Effect.” Want to learn how it works and see a real-world example of its success? Let’s dive in!

What Makes Custom Audiences So Powerful?

Before we get into the “Loop Effect”, let’s understand the foundation. Custom audiences on platforms like Facebook and Instagram allow you to target ads directly to people who’ve already interacted with your business. This could include:

  • Website Visitors
  • People who’ve watched your videos
  • Customers from your email list
  • Those who engaged with your social media pages

This is way more effective than casting a wide net and hoping to catch the few people who might be interested. Custom audiences put your message in front of a warm audience.

The “Loop Effect” in Action: A Case Study

  • The Challenge: A local business client of mine was seeing decent engagement on their social media. Yet, that wasn’t…



Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.