Music Marketing for Beginners: Stop Wasting Time & Start Seeing Results.

Adrian Pedrin Valencia
3 min readFeb 9, 2024
Photo by Felix Koutchinski on Unsplash

Let’s get real: relying only on free social media posts and hoping for a breakout hit is a recipe for frustration, especially if you’re starting out. There’s a smarter way to promote your band, and I’m going to tell you insider strategies used by labels and experienced marketers to get noticed and start making money.

Essential Music Marketing Investments

  • Your Music: No surprise here — start with great music and quality recordings.
  • Music Videos: Powerful visuals tell your story. Focus on at least two great videos for maximum impact.
  • Paid Social Media Ads: This puts your music in front of a HUGE, targeted audience. It’s a must.
  • Selling Tickets: Live shows offer the best chance for a quick profit when you pair them with savvy online promotions.
Photo by Austin Neill on Unsplash

Forget Viral Dreams, Target Your Audience

Viral videos are like winning the lottery: rare and unreliable. It’s much more effective to target people who love your style of music using paid social media advertising…



Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.