Should I Pay for My Social Media Content? Unpacking the Power of Investment in Digital Marketing

Adrian Pedrin Valencia
2 min readJan 25, 2024
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In my career in marketing, I’ve nurtured a steadfast belief: the superior quality of marketing materials invariably leads to better outcomes. This isn’t just a baseless theory; it’s a conviction born from experience.

The “Oh Shiny” Effect

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Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.