The Stark Reality of Paid vs. Organic Marketing: A Case Study in the Hospitality Industry.

Adrian Pedrin Valencia
3 min readJan 17, 2024
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The debate between paid and organic marketing strategies in digital marketing and social media is ongoing. Our agency’s case study with a local bar brings valuable insights into this discussion. We launched three holiday-themed drinks, with one promoted through paid advertising and the others relying on organic reach. The sales results…

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Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.