Think Organic Posting Will Grow Your Business? Think Again

Adrian Pedrin Valencia
6 min readNov 13, 2023

Unveiling What Really Works in Today’s Digital Marketing World.

Photo by dole777 on Unsplash

I have been in the marketing business for about six years, navigating through what seems like countless algorithm changes. During this time, I’ve experimented with numerous strategies and best practices in both organic and paid advertising.

As a digital marketer or a small business owner, you’re likely familiar with the tightrope walk between budget constraints and the need for effective marketing. You might be wrestling with questions like: How much should I spend on ads? How often should I post? And, most crucially, how do I get the most bang for my buck in a landscape dominated by ever-changing algorithms?

From working with restaurants to public speaking figures, and managing ad budgets ranging from $200 to $1,500 per month, I’ve learned a multitude of ways things can work or fail. One key insight I’ve discovered is that organic posting is, in many instances, the biggest waste of time imaginable.

I understand that if you don’t have an ad budget, organic posting is the only way to start. However, social media can be an incredibly cruel mistress in the beginning. I have started accounts, shared reels, and have gotten zero reach. It literally showed my first 5–10 reels to no one. That’s not very encouraging, is it? But even the smallest ad budget is going to be 10 times more effective than organic posting unless you post trending content that might not align with your brand or its voice.

Debunking the Myth: It’s Not Just About Engagement, It’s About Impact

A common misconception in digital marketing is the belief that constant content leads to better engagement, and by extension, better business results. However, my experience tells a different story, one that underlines the importance of quality and strategic investment over sheer volume.

For a music venue client, we shifted from regular posting to concentrating on high-quality content solely for ads. This involved professional photoshoot sessions for the musical acts performing each Saturday. The effort was significant, but the results were even more so. We didn’t just maintain our engagement levels; we…

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Adrian Pedrin Valencia

Marketing expert with a passion for branding and paid social media advertising. Film director at heart, master of lighting, and avid gamer.